If your first language is not English, you need to take an IELTS test or an equivalent qualification accepted by the University. The programme delivery is based on principles of practiconer learning. The programme is made up of the seven core modules listed in the table below. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business. Taught in English. UK and EU 2020-21 Digital Marketing & Data Analytics Le meilleur d’une école de commerce et d’une école du digital pour former les marketeurs de demain Notre ambition est de former les marketeurs de demain, ceux qui disposeront à la fois de compétences fortes dans l'élaboration de stratégies digitales, mais aussi de solides bases de développement. As a certified Google Premier Partner, Mediaworks' commitment to digital has attracted global recognition and a host of industry awards. In this module, you will define, research and analyse a topic of your choice, identifying potential solutions and reaching evidence-based conclusions. You'll also have the opportunity to attend residential events held throughout the year. Develop both digital marketing and data analytics knowledge and skills. Communication in the digital age focuses on the analysis of integrated marketing communications and associated consumer behaviour. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…. You will also investigate ways to support organisational development by innovating new ways of working. This includes leading academics from York Business School and Digital Marketing experts from Mediaworks. These methods include: Each module tutor will provide opportunities for practice assessment feedback and online one-to-one tutorials. To study for a Postgraduate degree with us, you will need to pay tuition fees for your course. This allows you to influence consumers, customers and organisations. You’ll examine how digital technology can alter consumer behaviour. If you do not have traditional qualifications, you may be eligible for entry on the basis of Accredited Prior (Experiential) Learning (APL/APEL). We bring together relevant academic theory and research with practical activities. Digital Innovation and Analytics MSc . 18 months including a 4 to 6-month internship (120 ECTS). Apply for the 2nd round of admissions before January 11, 2021 to get a 10% early bird scholarship! You will receive detailed feedback on assessments to help you develop. Our Digital Marketing and Data Analytics MSc is a unique programme. Students focus on technical expertise, broad business knowledge, and management skills required by the modern business environment. These can be applied directly to a digital marketing setting. Balance your studies with existing commitments with our online distance learning course. But rather they are specialists who try to answer the two main questions – why X happened and what to do to achieve Y. We also consider applications for entry with advanced standing. This gives you the flexibility to study alongside varying commitments. The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. Discussion forums and tutorials led by both Mediaworks and the York Business School academic team. The philosophy of the programme is that by bringing together relevant academic theory and practical experience, you can enhance your understanding of these elements and develop yourself as an individual and as a leader. Taking advantage of the benefits of sharing and disseminating experience in a group. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. Graduates of MSc Data Analytics and Marketing (CIM) will possess career-ready skills in: Marketing strategy and situation analysis; Data measurement techniques and marketing metrics; Digital marketing strategy; Handling data and making decisions based on data findings; Presenting data findings to others in an understandable manner Delivery of this course is online only. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. MSc Data Analytics and Marketing … This course is studied via distance learning. A bachelor degree with a 2:1 (hons) in any subject. This brings the perfect blend of theory and practice together. £9000 We will encourage you to use your experiences to inform discussion, critical thinking and reflection. Develop a critical awareness of the key concepts of digital marketing, data analytics and organisational strategy. In the MSc Marketing - Marketing Analytics and Data Science (MADS) profile, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. You'll develop much of your learning through online communities of peers and tutors. This includes: Our assessment methods mirror organisational based activities. This gives you the experience to pursue a career in digital marketing. All of these modules are delivered online. in Digital Marketing & Analytics is a Level 9 award on the National Framework of Qualifications, and is awarded by Technological University Dublin, a member of the European University Association. These can be accessed through our Admissions webpages. How much you pay will depend on whether you're a UK & EU student or an international (non-EU) student. MSc Marketing Analytics is aimed at those who have: an undergraduate degree in marketing and a good understanding of quantitative studies or marketing work experience looking to specialise within an analytics role We’re the first university in the UK to offer a marketing analytics master's. The Master of Science in Marketing Strategy & Data Analytics (MSDA) is designed for results-oriented marketers with a strong business sense. An outline of the content of each of the modules and the assessment methods used can be found in the Module Definition Forms on iLearn. Communicating in the Digital Age (30 credits). Investigate the impact of digital marketing and data analytics within organisations. The MSc Marketing and Data Analytics postgraduate degree at Nottingham Business School, Nottingham Trent University is designed to meet industry's growing need for marketing professionals with data analytics proficiency. You'll investigate how marketing strategies with a digital focus integrate with traditional techniques. The Digital Marketing & Analytics master's degree at Regent’s University London will equip you with a solid understanding of digital marketing strategy, together with the analytical skills needed to work in this data-driven industry. This means international recognition of your Masters. Le MSc Data Analytics & Manager Marketing prépare aux nouvelles fonctions de l’entreprise : Responsable marketing et études (identifiée sous l’appellation internationale de Consumer Insight Manager, Market Insight Manager), Responsable connaissance clients (Marketing Data Officer, Consumer & Shopper Insight Manager, Consumer & Shopper Knowledge Manager, Consumer … They'll deliver online lectures, providing up-to-date, cutting edge information direct from industry. "Ishpreet Chandok, "The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem...", "I have chosen to join this program because it is based on my long-held desire to become an expert in digital marketing and data science and a global actor of tomorrow’s world...", "Offering this new 'Digital Marketing & Data Science' program is an excellent response to companies’ growing digital demands. L’Executive MSc Strategic and digital marketing est ouvert aux étudiants de la formation initiale titulaires d’un BAC+3 ou niveau équivalent avec une première expérience probante dans le domaine visé. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required. Investigate mobile and social media marketing. You'll investigate how marketing strategies with a digital focus integrate with traditional techniques. We have designed this project to build on your learning throughout the programme. You will explore the impact of disruptive technologies which are challenging traditional business methods and practices. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your subject knowledge. The Digital Marketing and Data Analytics MSc is designed to provide you with the tools and insights needed for a successful career in today’s data-driven and digitally focused marketing industry. Find the right course ... You will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences. You'll gain insights needed for a career in a digital-first marketing industry. Online, UK and EU 2020-21 The Digital Marketing and Analytics MSc provides you with the latest tools to analyse and interpret data, forecast future trends, automate and streamline decisions, and optimise courses of action. En 13 mois, il vous permet de devenir expert en stratégie digitale et marketing avec une expérience professionnelle associée. Lieu Paris Niveau Mastère Spécialisé Durée Alterné Langue Français For students holding a Bachelor’s degree in any field. Apply the theories and techniques learnt to complete projects and assignments. You gain an insight into key tools and techniques such as statistical analysis, data mining, forecasting and regression, optimisation, simulation and spreadsheet modelling. Mastère Spécialisé Marketing Digital & Data. We will help you to do this by introducing you to relevant theoretical frameworks and models. For students holding a Bachelor’s degree in any field, 18 months including a 4 to 6-month internship (120 ECTS). £9000 Strategic Thinking in Digital Marketing (30 credits) On this module, you will learn to develop strategic digital marketing plans. Le MS Marketing et Data Analytics se situe justement à la croisée du marketing, de la technologie et des approches prédictives dans l’optique d’atteindre une meilleure performance marketing. To add this program, please first remove one from your dashboard, Get the contact of your program advisor here, MSc in Management - European Triple Degree - Grande Ecole, Specialized Program in Energy Transition Management, Specialized Program in Food Industry and Biotech Management, Specialized Program in Entrepreneurship & Innovation Management, Specialized Program in International Corporate Lawyers, Specialized Program in International Corporate Lawyers Part-Time, Specialized Program in International Business Development & Strategy, Specialized Program in Digital Transformation, Marketing & Strategy, MSc in Cybersecurity and Defense Management, MSc in Global Innovation & Entrepreneurship, MSc in Supply Chain & Purchasing Management, MSc in International Hospitality Management. It recognises that participants are likely to bring a large amount of experience and knowledge to the group, and can share this with each other. Question how to best use these to attract new customers, build loyalty and provide superior service. Enhance life-long learning skills to work with self-direction and originality. MSc in approved by the Conférence des Grandes Ecoles. Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. This module will teach you how to understand the opportunities this presents. This could involve changes to infrastructure, processes and people. En couplant la data à la maîtrise des techniques de marketing digital, ce master s’inscrit dans un contexte où les indicateurs d’employabilité du marché sont particulièrement positifs. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners. Associant l’apprentissage des spécificités du marketing de la donnée et celles de la connaissance des outils, la formation double diplômante Digital Marketing & Data Analytics apporte aux étudiants les compétences nécessaires aux marketeurs de demain. Your capstone project can take the form of either an academic dissertation or an applied business consultancy project. The part-time Executive Master program Digital Marketing & Analytics MSc in Mobile Learning format (Blended Learning) focuses on comprehensive technical, strategic and legal know-how in the field of strategy development and online marketing. This means you can study flexibly and fit your work around existing commitments. "Let it be any kind of question, big or small, from the kind of people you might meet to the career options, I ‘ll be happy to give out everything in my ability ! This module will challenge you to consider a range of digital theories and engage with relevant digital marketing techniques. “Our Digital Marketing and Data Analytics MSc offers students a highly-unique and exciting blend of expert industry knowledge from one of the UK’s leading digital marketing agencies, coupled with the world-class academic delivery of York Business School” Bob Gammie, Dean of the York Business School, York St John University This ensures you have a deep understanding of digital marketing activities within organisations. full time, International 2020-21 Marketing data analysts aren’t magicians who turn numbers into cash. Should you have any question on the program or the admission procedure, feel free to contact us. Online video lectures delivered by Mediaworks. Mon Mastère Spécialisé en 60 secondes - Le MS Marketing et Data Analytics Mon année de Mastère Spécialisé full time. Data analytics in marketing interests and fascinates almost all marketers and even people who don’t have anything to do with this field. Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. This module provides an understanding of digital marketing communication techniques, channels and strategy. You will explore the issues that influence digital communications and examine how you can optimise these. Digital Change, Innovation and Disruption (30 credits). This handbook provides you with information about the structure of your programme. We are already working closely with emlyon business school’s teams to develop projects with the students. Suggest, discuss and analyse solutions to problems within business. This degree will provide you the knowledge and skill set to develop into a senior leader with a global outlook. You will also be encouraged to consider and apply metrics and data analytics. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. All modules are delivered utilising a range of online teaching, learning and assessment strategies. Postgraduate Certificate (60 credits) Markets and Marketing in … Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists. The analytics available in digital marketing gives insight into customers, competitors and market behaviour. Question how to best use these to attract new customers, build loyalty and provide superior service. full time, International 2020-21 The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. Driving Insight from Data Analytics (30 credits). 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