The factory, built in 1923, also produced Hostess Twinkies. If you have any questions, please contact the moderators of ⦠”ut,” says Cluster Mag, “the newer variants of the product have never captivated the national imagination as much as the original version did.”, More from Smithsonian.com: That was the only way it was edible. Posts below a certain threshold will be removed. For some reason separating the crust from the middle part makes it easier with cheap white bread. Alongside the boomer generation of the 1950s and 60s, says Believer Magazine, sales of industrially-produced white bread soared: uring the late ’50s and early ’60s, Americans ate a lot of it. Thought it was Nirvana. Being generic, bland, soul-less, mainstream, or distasteful in nature in order to appeal to wider, often mindless audiences. ; SCP-EX - These are SCPs which are no longer considered odd, paranormal, or extraordinary by current standards. Keep up-to-date on: © 2021 Smithsonian Magazine. Can You Spread Covid-19 After Getting Vaccinated? Thankfully for fans of the iconic bread, another company stepped in and re-launched the Wonder brand in 2013. Once or twice, I had it at someone elseâs house. Rohwedder’s quest to make sliced bread a reality was not without its challenges. Murrlogic1's Wonder Bread Fetish DeviantArt Commissions also referred to as DeviantArt Wonder Bread guy, is an internet personality who has commissioned animations of rich women shopping for many loaves of Wonder Bread. He blogs for Smart News and contributes to the American Geophysical Union. Everybodyâs heard the expression âthe greatest thing since sliced bread,â but who actually invented the popular food? Someething dropped from the ceiling and landed at Percy's feet: a loaf of sandwich bread in a white plastic wrapper with red and yellow dots. One of the first major brands to distribute sliced bread was Wonder, starting in 1930. We were never allowed to have Wonder Bread. The company behind Wonder Bread Co., Flowers Foods, Inc., has more than 100 years of baking experience. The new Taggart bread wouldn’t carry religious or ethnic connotations that could hinder it’s sales, or even falsely identify itself with the work of Puritan mothers – it was going to be better. This led to the popular phrase "the greatest thing since sliced bread". Give a Gift. Behold, a sample!" Wonder Bread originally appeared in stores in 1921 in Indianapolis, where it was manufactured by the Taggart Baking Company. On the contrary, the unnaturally vibrant colors of the logo and visual purity of this new, virgin white, 1.5 pound loaf perfectly evoked the otherworldliness of the enormous manufacturing system that was seen as America’s future. After the Continental Baking Company bought Taggart in 1925, Wonder was sold nationally; the bread’s popularity soared once it was marketed in sliced form. Nevertheless, in 1928, Rohwedder’s rebuilt “power-driven, multi-bladed” bread slicer was put into service at his friend Frank Bench’s Chillicothe Baking Company. A man named Otto Rohwedder invented the first bread slicing machine (built to slice bread by the loaf) in 1928. What does wonderbread mean? This article is an adapted excerpt from "White Bread: A Social History of the Store-Bought Loaf," in bookstores on March 6.. Somewhere between ⦠So neat and precise are the slices, and so definitely better than anyone could possibly slice by hand with a bread knife that one realizes instantly that here is a refinement that will receive a hearty and permanent welcome.” The article also recounted that “considerable research” had gone into determining the right thickness for each slice: slightly less than half an inch. It may well be Wonder Bread. choke down the crust on its ownâ¦. Vote up if you think this is oddly specific, vote down if you don't. Ratio-based Bread Baking. As Guy Abraham, MD, asks, "How many people with misdiagnosed bromism are currently treated with psychiatric drugs? Content Archives. Rohwedder’s newfangled contraption was greeted with an enthusiastic report in the July 6, 1928, edition of the Chillicothe Constitution-Tribune, which noted that while some people might find sliced bread “startling,” the typical housewife could expect “a thrill of pleasure when she first sees a loaf of this bread with each slice the exact counterpart of its fellows. As we destroy their city, I will offer them both. Privacy Statement As locally-produced, artisanal or ⦠Smithsonian Institution. He has a B.Sc. Set in a former Wonder Bread bakery, plans for the 30th Street project marry about 86 apartments in the historic space with a first-floor brewpub, commercial space, and a rooftop deck for events and entertaining, said Denver-based Salzberg and his local partner, Caleb Buland of Exact Architects.. They are written with this in mind. (18) In the FIRE project, the most That colour coding scheme is used by Wonder bread and its subsidiaries. ... just explained is common knowledge amongst bread vendors or grocery managers. The brand is currently owned by Flowers Foods in the United States. The factory-produced loaves were designed to be softer than those prepared at home or at small, local bakeries because the bread-buying public had come to equate “squeezable softness” with freshness, according to “White Bread” by Aaron Bobrow-Strain. © 2021 A&E Television Networks, LLC. Flowers Foods (NYSE: FLO) offers a wide range of delicious bakery foods. Wonder Bread might have capitalized on the concept of sliced bread, but it certainly didn't invent it. "(17) Bromide was used to suppress women's sex drive in the 1950s. Twice a week we compile our most fascinating features and deliver them straight to you. But if you see something that doesn't look right, click here to contact us! OAKLAND RAIDERS 1974 1976 Wonder Bread Football 4 card lot Guy Tatum Otto Upshaw. Archived SCPs - SCPs preserved due to their use in a Foundation Tale or because of staff purview. Terms of Use He has also commissioned artists to ⦠eBay (goindians1999) Add to watchlist. I'm a bot, and this action was performed automatically. A 1917 fire destroyed his prototype and blueprints, and he also faced skepticism from bakers, who thought factory-sliced loaves would quickly go stale or fall apart. EverybodyâS heard the expression âthe greatest thing since sliced bread was Wonder, starting in 1930 fact:... Features and deliver them straight to you the middle part makes it easier with cheap white bread for a of... `` Elf, '' ⦠it may well be Wonder bread might have capitalized on the of! And funny to contact us Tatum Otto Upshaw Grocery Games has been that show a! Statement Cookie Policy Terms of use Advertising Notice California do not Sell My Info Smithsonian Institution Tale! 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